Political Image Building through Euphemisms: Strategies in English Political Communication

Gulnavoz Karimova; Durdona Boltayeva

doi:10.2024/h8twat57

Authors

Gulnavoz Karimova Teacher at Samarkand State Institute of Foreign Languages Author
Durdona Boltayeva Student of Samarkand State Institute of Foreign Languages Author

DOI:

https://doi.org/10.2024/h8twat57

Keywords:

Euphemisms, political communication, image building, language strategies, public perception

Abstract

This article investigates the use of euphemisms in English political communication as a strategy for image building. Euphemisms, which soften the delivery of controversial or unpleasant information, play a crucial role in shaping a positive public image for politicians. By examining key examples from political discourse, we explore how political figures utilize language to manage public perception, avoid controversy, and convey complex ideas without alienating their audience. The analysis highlights both historical and contemporary examples, drawing from speeches and public statements, while evaluating the effectiveness of these linguistic strategies in sustaining political power.

References

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Karimova, G. (2024, April). Essence and properties of euphemism from perspective of cognitive lisguistics. In Conference Proceedings: Fostering Your Research Spirit (pp. 398-400).