Speaking the Language of Media: The Power of Colloquialisms in Modern Communication

Sokhila Khasanova; Dulafruz Giyasova; Nafisa Nasrullayeva

doi:10.2024/mvtcn086

Authors

Sokhila Khasanova Graduate master student of SamSIFL, Samarkand city Author
Dulafruz Giyasova senior teacher of SamSIFL Author
Nafisa Nasrullayeva DSc., Professor of SamSIFL Author

DOI:

https://doi.org/10.2024/mvtcn086

Keywords:

colloquialisms, Media language, Sociolinguistics, Audience engagement, Cultural identity, Informal communication, Social media

Abstract

This article explores the significance of colloquialisms in contemporary media, examining how informal language shapes audience engagement, cultural identity, and social dynamics. By analyzing the role of colloquialisms across various forms of media—ranging from television and social media to advertising and journalism—this study highlights the emotional appeal and relatability that informal expressions bring to communication. It also addresses the challenges colloquialisms pose, including the risk of alienating certain demographics, perceptions of unprofessionalism, and concerns over cultural appropriation. Through an exploration of media-driven slang and regional variations, the article emphasizes the evolving nature of language in an increasingly digital and globalized world. Ultimately, colloquialisms emerge as a dynamic tool that both reflects and influences societal trends, while playing a critical role in shaping the cultural landscape.

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