Linguistic Characteristics of Commercial and Social Advertising Slogans

Dilnoza Aliyeva

doi:10.2024/txb54x15

Authors

Dilnoza Aliyeva Samarkand State Institute of Foreign Languages Author

DOI:

https://doi.org/10.2024/txb54x15

Keywords:

advertising slogan, commercial advertising, social advertising, analysis, nonnative language, complexity, comprehension

Abstract

The main purpose is that this paper focuses on the language of slogans, particularly the language of advertising slogans. It highlights the striking features of advertising language observed in media commercials. The paper also analyses the linguistic strategies and features of many advertisements dealing with the pedagogical implications of the advertising language in the context of linguistics, pragmatics, and communicative approach. As all advertising messages, slogans are designed to attract attention of the target population, like marketing to create desire and drive to action. In this paperwork, the descriptive method has been applied to define and elaborate the meaning and purpose of the slogans.

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