STYLISTIC FEATURES OF FASHION ADVERTISEMENTS

Aziza Abdug’afarova

doi:10.2024/32nhzt62

Authors

Aziza Abdug’afarova Samarkand State Institute of Foreign Languages Linguistics: English Language 2nd-year Master's Student Author

DOI:

https://doi.org/10.2024/32nhzt62

Keywords:

fashion advertisements, linguistic features, persuasive language, rhetorical devices, semiotics, intertextuality, multilingualism, branding, consumer behavior, advertising discourse

Abstract

This paper dissects the socio-linguistic and stylistic elements within the advertisement of fashion, how language is optimally employed with the express goal of persuading, entertaining, and ultimately molding consumer behavior. A detailed analysis of rhetorical devices and persuasive resources available, these processes are expounded with a view to enhancing knowledge regarding the contribution of various forms of language to branding and promotion. By packing linguistic findings into the discourse of fashion advertisement, the paper offers an insight into how semiotics, intertextuality, and multilingual features contribute to the effectiveness of such advertisements. Besides, emotion, syntactic framework conditions, and metaphorical language are discussed in relevance to consumer engagement and brand perceptions.

References

Brown, T., Miller, J., & Smith, R. (2021). The Role of Metaphors in Advertising: A Neurolinguistic Perspective. Journal of Marketing Linguistics, 15(3), 112-130.

Johnson, M. (2019). Sensory-Rich Language in Advertising: Enhancing Consumer Perception Through Metaphor. International Journal of Advertising Studies, 22(4), 78-94.

Lee, H., & Park, S. (2023). The Impact of Multilingual Advertising on Cross-Cultural Consumer Engagement. Global Marketing Review, 18(2), 56-72.

Smith, A., & Klein, B. (2020). The Influence of Emotionally Charged Language in Fashion Advertising. Applied Linguistics in Marketing, 10(1), 45-67.

White, L., & Green, P. (2022). Ethical Branding and Consumer Trust: A Linguistic Analysis of Sustainable Fashion Advertisements. Journal of Consumer Psychology, 27(5), 98-115.

Rustamova, S. (2024, October). The perception of communicative language teaching method in education. In international conference on interdisciplinary science (Vol. 1, No. 10, pp. 259-263).

Abduvakhabova , U. Y. (2020). Education in Tourism Industry: Challenges and Opportunities. Indonesian Journal of Law and Economics Review, 6, 10.21070/ijler.2020.V6.472. https://doi.org/10.21070/ijler.2020.V6.472

Aziza, P., & Erkin, K. (2024). Leveraging Modern Technologies For Enhancing Listening Skills In Foreign Language Teaching. Science and innovation, 3(Special Issue 19), 392-395.

Boltakulova, G. (2024, February). Turli tillar tizimida vaqt konseptining lingvistik tadqiqi. In Conference Proceedings: Fostering Your Research Spirit (pp. 238-240).

Boltakulova, G., & Rabbimova, M. (2024, May). The Usage Of Gamification In Blended Learning. In Conference Proceedings: Fostering Your Research Spirit (pp. 25-27).

Jalolova, N., & Yusupova, N. (2024, May). Teaching Vocabulary On Reaching Agreement For The Intermediate Level. In Conference Proceedings: Fostering Your Research Spirit (pp. 851-853).

Mavlonova, N. (2023). Interlanguage Phraseological Correspondence of English-Russian-Uzbek Languages and Their Classification. Journal of Language Pedagogy and Innovative Applied Linguistics, 1(4), 85-89.

Mavlonova, N., & Xolmurodova, N. (2024, May). Assessing Primary Level Learners: Strategies For Effective Knowledge Testing. In Conference Proceedings: Fostering Your Research Spirit (pp. 89-91).

Normatovna, N. N. (2019). Reinforcing the development of foreign Oral competence of the students of higher education. International Journal of Innovative Technology and Exploring Engineering, 8(9).

Saidaxmadova, S. (2024, May). Communicative and cognitive features of art discourse. In Conference Proceedings: Fostering Your Research Spirit (pp. 316-318).

Saidaxmedova Shoxista. (2023). Linguocognitive Analysis Of Linguistic Personality In The Conceptosphere Of The Literary Text. Ta’lim Innovatsiyasi Va Integratsiyasi, 10(3), 74–77.

Shavkatovna, I. M. (2023). Use of coaching technologies in auditorium training. Confrencea, 4(04), 241-246.

Mehriddinovna, Y. D. (2024). The cognitive principles of time and space in fictional works. The cognitive principles of time and space in fictional works. Miasto Przyszłości, 54, 1251-1253.

Анорқулов, С. И. (2019). Features of the structure of the toponyms of german and uzbek languages. Иностранные языки в Узбекистане, (1), 171-178.

Аноркулов, С. Просвещение и познание. Просвещение и познание Учредители: Прудник Ксения Евгеньевна, (5), 16-23.

Begmatov, Q. M. (2020). Methods Of Teaching German As A Second Language After First Foreign Language. Theoretical & Applied Science, (4), 648-651