The Power of Political Euphemisms: Crafting Public Perception in English and Uzbek

Authors

  • Gulnavoz Karimova SаmSIFL, Tеаchеr of thе dеpаrtmеnt of Еnglish thеory аnd prаcticе Author
  • Marjona Kamolova Student at SamSIFL Author

DOI:

https://doi.org/10.2024/w34x6295

Keywords:

Political euphemisms, public perception, framing strategies, language manipulation, cultural discourse

Abstract

This article explores how political euphemisms serve as a powerful tool for shaping public perception in both English and Uzbek political discourse. It examines the strategies politicians use to frame contentious issues in a more favorable light and manage public opinion by replacing direct, confrontational language with softer alternatives. By comparing examples from both languages, this article highlights the cultural and political implications of euphemisms in obscuring controversial topics and managing emotional reactions.

References

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Orwell, G. (1946). Politics and the English Language. Horizon.

Fairclough, N. (2013). Language and Power (3rd ed.). Routledge.

Karimova, G. (2024, April). Essence and properties of euphemism from perspective of cognitive lisguistics. In Conference Proceedings: Fostering Your Research Spirit (pp. 398-400).

Lakoff, G. (2004). Don’t Think of an Elephant!: Know Your Values and Frame the Debate. Chelsea Green Publishing.

Latipov A. The framework of the theory of “development of the second language acquistion” //Интернаука. – 2020. – №. 19-4. – С. 21-23.

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Published

2024-11-09

How to Cite

Karimova, G., & Kamolova, M. (2024). The Power of Political Euphemisms: Crafting Public Perception in English and Uzbek. Conference Proceedings: Fostering Your Research Spirit, 350-352. https://doi.org/10.2024/w34x6295

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