EXPRESSION OF NATIONAL AND CULTURAL VALUES IN ADVERTISING TEXTS
DOI:
https://doi.org/10.2024/q3eakw29Keywords:
advertising, advertising content, nationality, cultural values, cultureAbstract
This article examines the expression of national and cultural values in Japanese advertisements, viewing advertising as a multifaceted phenomenon that serves various aspects of social life and has multiple distribution channels. Furthermore, it is crucial to study the distinctive features of advertising through comparative analysis, as these characteristics set it apart from other types of information, particularly announcements. With this goal in mind, the article emphasizes how national and cultural values are reflected in the texts of Japanese advertisements
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