THE RELEVANCE OF TRANSLATION IN GUIDING ACTIVITY AS THE NEGOTIATION IN INTERCULTURAL COMMUNICATION

M. Normuratova; M. Baymatova

doi:10.2024/2tw7a224

Authors

M. Normuratova “Silk Road” international university of tourism and cultural heritage Author
M. Baymatova “Silk Road” international university of tourism and cultural heritage Author

DOI:

https://doi.org/10.2024/2tw7a224

Keywords:

guide, translation, translator, interpreter, intercultural communicator

Abstract

Translation/interpretation has always been central to intercultural communication. Lack of knowledge of another culture may cause confusion, misunderstanding or even offense during communication process, especially for tour guides. For the past years Uzbekistan has been attracting many tourists from foreign countries which also contributes to the development of not only tourism field but economy, healthcare, education and many other fields as well. This is the main reason of training successful tour guides in order to have perfect negotiation between various culture representatives and leave the best impression on tourists. It is necessary for a guide who will also take a role of a translator or an interpreter to realize the importance of having a cultural background when taking part in negotiations, which can affect thousands of people. Therefore, this paper aims to offer a closer analysis of the translation profession for guides from the point of view of intercultural communication.

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