THE ROLE AND IMPORTANCE OF FOREIGN LANGUAGES IN THE DEVELOPMENT OF THE TOURISM INDUSTRY

Firdavs Boliqulov

doi:10.2024/pgytkc49

Authors

Firdavs Boliqulov student at Samarkand State Institute of Foreign Languages Author

DOI:

https://doi.org/10.2024/pgytkc49

Keywords:

tourism industry, communication, cross-culture interaction, destination marketing, economic growth, sustainable

Abstract

This article investigates the pivotal role and profound significance of foreign languages in propelling the development of the tourism industry. The increasing globalization of the tourism industry has magnified the role and significance of foreign languages in facilitating seamless traveler experiences, fostering cross-culture interactions, and driving industry growth. Besides, it emphasizes the economic and societal perquisites derived from language diversity within the tourism workforce, highlighting the intense impact of multilingual competencies on destination marketing, international cooperation, and overall competitiveness of tourist destinations. Finally, it delves into the intrinsic connection among foreign language proficiency, cultural preservation, and responsible tourism practices, explaining the must-have value of language diversity in determining the future trajectory of the global tourism industry.

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